UK blues-rock sensation Ashley Sherlock continues his rapid ascent with the announcement of a major endorsement deal with Fender Musical Instruments Corporation. The partnership sees Sherlock officially join the Fender artist roster, further cementing his reputation as one of the most exciting young guitarists in modern blues.
As part of the endorsement, Sherlock will be wielding two stunning instruments from the renowned Fender Custom Shop: a 1963 Stratocaster NOS in 3-Tone Sunburst and a 1960 Custom Telecaster in Fiesta Red. These iconic guitars perfectly complement Sherlock’s expressive playing style, blending vintage tone with contemporary firepower.
The announcement comes at a busy and pivotal time for the guitarist, who is preparing to hit the road across the UK in support of acclaimed blues artist Sari Schorr. The upcoming shows promise to introduce Sherlock’s electrifying live performance to new audiences, further building on his growing international profile, and of course will give Ashley the perfect opportunity to show off his new acquisitions.
In addition to touring, Sherlock has confirmed that work on a brand-new studio album is well underway. The forthcoming release will follow his critically praised debut release and is expected to showcase both his evolution as a songwriter and his deepening roots in blues and rock traditions.
Signed to Ruf Records & Raging Bear Artist Management, Sherlock continues to gain momentum within the global blues scene, with his Fender endorsement marking another significant milestone in what is shaping up to be a remarkable career.
With new music on the horizon and high-profile live appearances ahead, Ashley Sherlock is a name set to resonate even louder in 2026.
