With the release of their seventh full-length record quickly approaching, metalcore titans EMMURE have unleashed a brand new music video for their song ‘Flag Of The Beast, which is featured on the upcoming album, »Look At Yourself« (out March 3rd on Sharptone Records).
Discussing the process behind the making of the new music video and the concept at the heart of ‘Flag of the Beast’, EMMURE frontman Frankie Palmeri states:
“I was very happy with the video we did with Aaron Marsh. He came to me with a vision based off his interpretation of the song, and he brought it completely to life. He wanted to give me an audience that becomes ultra violent or possessed by the lyrics of the song.
‘Flag of the Beast’ represents the idea that I am in fact some sort of evil deity in some peoples eyes, but on the same coin I am sort of an anti-hero. It is about myself and how I view people that have exited my life or have looked at me like I’m not on the right path. It is about being the epitomy of all things that are against the grain. You can hate me if it makes you feel better, but I am not going anywhere.”
EMMURE recently have released the first video trailer for their upcoming album, titled Look At Yourself. Watch singer and mainman Frankie Palmeri talk about the album here.
The band’s follow up to the 2014 full-length »Eternal Enemies« is their first with Sharptone Records and will be released on March 3, 2017.
The album as well a line of exquisite merchandise is now available for pre-order from this location: http://smarturl.it/EMMUREPRE
To give listeners a taste of what they can expect from »Look At Yourself«, EMMURE has released two new songs off the album, ‘Russian Hotel Aftermath’ and ‘Torch’, which can be streamed via the links below.
Go and purchase the songs as instant grat tracks via this link: http://smarturl.it/EMMURE2K17
»Look At Yourself« represents a coming of age for EMMURE, a new chapter in an aggressive autobiography that stretches back to the band’s very first album, released when Palmeri was barely out of his teens. It’s infused with a brutal self-examination and observation, balancing hate, bile and perseverance, with the tempered experience of a life spent in pursuit of self-reliance and respect, from within and without. It’s expressed in a crushing cacophony of riffs that never fail to super-serve the forward-motion groove of EMMURE.