Industrial gothic rock outfit ASCENSION OF THE WATCHERS — comprised of pioneering vocalist Burton C. Bell, John Bechdel, and Jayce Lewis — has launched a video for their new single, “The End Is Always The Beginning.” The track comes by way of the band’s upcoming full-length, Apocrypha, set for release October 9th via Dissonance Productions.
Comments Bell of the track, “Now, more than ever, my words are a true reflection of my mind. ‘The End Is Always The Beginning’ is a true statement, in every aspect of life, it all depends on the individual perspective. The video was created by Victor Hugo-Borges and is another surreal snippet into ASCENSION OF THE WATCHERS. The meaning is unique for every listener and viewer. There is no incorrect analysis. Take what you will from it. For me, this is the beginning of a whole new chapter, and this song validates my personal strength to truly understand what it means to move forward.”
Born of life, love, and spirituality, Bell’s unmistakable, harmonious inventory once renowned in one of metal’s finest pioneering acts has brought life to a new concept, a genre of its own: ambient atmospheres, melodies, and introspective lyrics that shed light of Bell’s visions, as seen in their purest form. An intimate nature that ASCENSION OF THE WATCHERS envisioned, to draw the minds, hearts, and aspirations of a people to a higher level of thinking to a feeling with cohesive celebration and reflection in the beauty of existence.
For Apocrypha physical preorders in North America go to THIS LOCATION, for European orders, go HERE, and for digital ordering options, go HERE.
In truth, the making of Apocrypha has been a decade long journey of writing and recording, from California, Pennsylvania, New York, and Wales. In 2018, the band decided to utilize the crowdfunding platform PledgeMusic to jumpstart the project. After a highly successful campaign, raising 124% of their goal, PledgeMusic went into administration, eventually declaring bankruptcy and in turn, would never release any of the funds dedicated to ASCENSION OF THE WATCHERS. Nevertheless, the band persevered to complete the album.
After ten years of writing and recording, along with reflection on the very personal nature of this project, ASCENSION OF THE WATCHERS will renew its journey this year with the culmination of the long-awaited Apocrypha. With plans of conceptualized touring, the band continues to grow as Bell’s main creative endeavor, well into the future.
