Glass Animals today reveal the saturated and surreal new video for ‘Pork Soda’, the forth single to be taken from their critically acclaimed second album, ‘How To Be A Human Being’. Watch the video here
Dazzling and immersive while remaining outlandish and offbeat, ‘Pork Soda’ is yet another fascinating foray into Glass Animals’ strange world. The video, set in a slightly surreal house in American suburbia, tells a tale of insanity and, ultimately, love.
Lead singer ‘Dave Bayley’ says of the track:
“As you may know, each song on this album is about a different character, and each character is visible on the album’s artwork. The lives of those characters are explored in more depth in the videos and accompanying websites. In this video we meet the song’s main character, Mr Jennings, and get a glimpse into his world of television, slingshots, dancing dogs, SPAM, and American daytime infomercials. There are subtle references to the other album characters and their videos too….from themes in the narrative, to the colours, to the the odd physical props and products seen….the Palmbrella (for instant tropification), Super Chicken (YUM), and the delicious Sprayonnaise (for both rapid and ultra-hygenic mayonnaise application). Those products are explained in even more detail on the accompanying website (www.porksoda.co.uk) where you can embrace your inner ‘Mr Jennings’ and kick back in front of the tele and watch some proper daytime junk. Hehe. I hope you all enjoy.”
Glass Animals want their fans to go beyond the music, and have created interactive sites for all of the characters at the centre of the songs that have been released as singles. The latest of these, is the Pork Soda character which is being unveiled today.. You can see the site here www.porksoda.co.uk
