KISS DESTROYER BEER HITS AUSTRALIA
By Shane Pinnegar
Touted as “The Hottest Drink In The World”, KISS DESTROYER BEER hit Australian shores this month, with plenty more to come.
Brewed in Sweden in partnership with Gene Simmons and Paul Stanley, the beer is described as “an easy-to-drink beer in the best German tradition. A careful brewing process creates its great head of foam, nice flavour, and a balanced bitterness, like an original ‘Pils’.”
“This isn’t just something we put a label on. We wanted wine and beer unique to KISS and we got it”, said Paul Stanley of KISS. “This stuff will set your taste buds on fire.”
“If you love beer and wine, this one is for you!” said KISS's Gene Simmons.
“Working with KISS was a fantastic experience,” said Joakim Perani, managing director/partner of Rewine. “The band members were incredible partners in creating something that fans of fiery rock music, as well as great wine and beer, will enjoy.”
All States Liquor manager Manjeet Tavares said “This beer is currently available in Australia in stubbies, and we will be bringing the cans in later in the year. KISS ZIN FIRE ZINFADEL red wine should also be released around August”, before jetting off to Norway for the first show on Kiss’s latest European tour, and to meet with the band and management.
The Australian release of the beer, available in Europe since late last year, ties in with the forthcoming re-issue of KISS’s classic 1976 album DESTROYER. Originally scheduled for a February 2012 release, the 2CD set is expected to feature a fully remastered version of the album, alongside demos and more.
Currently available in Perth bottle shops (see list below) and some Victorian outlets, All States Liquor plans to widen their distribution of the beers as soon as more stock arrives.
The Rockpit’s verdict? KISS DESTROYER BEER beats a cold gin any day of the week, and will surely be popular for a few pre- and post-gig refreshers when KISS tour Down Under in 2013!
KISS DESTROYER BEER has a rrp of $50 a carton and is currently available at these Perth outlets while stock lasts:
Beldon Tavern, OP’s Tavern Osbourne Park, Carlisle Cellarbrations, Kingsley Cellarbrations, Douglas Discount Liquor Redcliffe, Down Under Cellars Balga, Imperial Cellars Burnside, Pig & Whistle, The Boab, Tuart Hill Liquor
Article posted 29 June 2012